KONY2012 and TOMS Shoes - Meditations on doing good.

Teju Cole penned this article for the Atlantic this week in response to the KONY2012 movement. I recommend you read it on it's own merit, but also to increase your understanding of my post.

Not wanting "Better" to be the enemy of "Good", I acknowledge the accomplishment of  KONY2012 in raising awareness of war crimes in Africa. This thing practically hit cat video status. However, it highlights an uncomfortable trend that I couldn’t articulate properly until reading Cole's article.